Build a customized audience by uploading your email address lists or connecting your contact management platform.ģ Days of World-Class Training-Zero Travel! Run account-based marketing campaigns (powered by LinkedIn data) and then upload a list of target companies to match against the 8+ million company pages on the platform.Ĭontact targeting allows you to upload or integrate your contact lists. Matched Audiences is an ideal advanced targeting strategy for always-on campaigns.Īccount targeting helps you reach decision-makers within your target accounts.

You can easily define target audiences and deliver relevant ad content based on the pages people visited on your site. Website retargeting lets you market to LinkedIn members who have visited your website. Here's a closer look at the three new targeting capabilities for engaging key accounts, prospects, and audiences. It's available for all LinkedIn advertising products, including Sponsored Content, Sponsored InMail, and other ad formats. With Matched Audiences, you can retarget website visitors, market to contacts from your customer databases and marketing automation platforms, and reach decision-makers at target companies for your account-based marketing programs. But what if you want to reach the people you already know? LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more. What LinkedIn Matched Audiences Can Do for You LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn by Alexandra Rynne on Social Media Examiner. In this article, you'll discover how to target your prospects and customers using Matched Audiences on LinkedIn. LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. Want to use LinkedIn ads to reach your non-responsive email contacts? Wondering how to retarget your website visitors on LinkedIn?

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